On Friday, the stock closed at Rs 3.85 per share, marking a decline of 0.26 per cent
ePuja Spiritech Ltd is expanding its spiritual offerings with the launch of its highly anticipated Rudraksha segment. This marks an important milestone in the company’s mission to provide holistic spiritual solutions while catering to the evolving needs of today’s spiritually conscious individuals.
Why Rudraksha?
Rudraksha, known as the “Tears of Shiva,” has been revered for centuries as a powerful symbol of divine energy, balance and protection. These sacred beads are worn for their healing and spiritual properties, believed to reduce stress, enhance focus and provide a deeper connection with the higher self. With the resurgence of interest in wellness, meditation and spiritual growth, the demand for authentic Rudraksha has seen significant growth worldwide.
Market Size and Opportunity
The global spiritual and wellness market has witnessed exponential growth in recent years, particularly in the aftermath of the global pandemic, as more individuals seek ways to connect with themselves on a deeper, spiritual level. According to market research, the spiritual products sector, including Rudraksha, is now a multi-billion-dollar market.
The Indian religious and spiritual market alone is estimated to be valued at Rs 50,000 crore by 2025, with significant demand for sacred items like Rudraksha beads. This market is growing at a projected CAGR of 5-7 per cent annually, driven by increased awareness and demand for spiritual tools that promote inner well-being and peace.
Key Growth Drivers
Rising Spiritual Consciousness: More individuals globally are embracing spirituality, meditation and holistic well-being, fuelling demand for products like Rudraksha that offer protection, peace, and mental clarity.
Millennials and Gen Z Engagement: Younger generations are increasingly turning to spiritual practices as a way to manage stress, anxiety and maintain mental health. With its digital-first platform, ePuja is poised to capture this growing audience, making sacred products accessible to tech-savvy users.
Technological Integration: As a leader in the faith-tech space, ePuja’s seamless integration of spiritual offerings with cutting-edge technology will enable to provide of personalized experiences, educational content and consultations for its customers seeking Rudraksha and related services.
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Strategic Impact
This new segment is expected to significantly enhance ePuja’s revenue streams and strengthen our market leadership in the spiritual and faith-tech ecosystem. The project Rudraksha will contribute 15-20 per cent to overall revenue within the first 18 months of operations, with growth potential expanding as the company introduces more spiritual and wellness products portfolio. The company’s focus will remain on offering not just sacred products but a complete spiritual journey for its customers. Alongside the sale of Rudraksha beads, ePuja will offer guidance on how to choose, wear, and benefit from these divine tools, through consultations with spiritual experts and educational resources.
The company’s market capitalization stands at Rs 29.88 crore. On Friday, the stock closed at Rs 3.85 per share, marking a decline of 0.26 per cent. The stock witnessed an intraday high of Rs 3.96 and an intraday low of Rs 3.69.
Disclaimer: The article is for informational purposes only and not investment advice.
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